正金产业集团
About Zhengjin Social Responsibility

Social Responsibility

Take the lead in driving the digital transformation of the industry

By comprehensively digitizing and intensifying the supply chain, park operations, distribution channels, and service platforms, we have successfully promoted the transition of the gold and jewelry industry from the traditional model of "heavy assets, high inventory, and difficult circulation" to a new paradigm of "agile ecology and technological empowerment". By penetrating the industrial chain with technology and reshaping the development logic with data, we have helped numerous businesses successfully transform and led the industry into a new cycle of value enhancement.


Drive the optimization of the employment structure
Continuously promoting industrial digital innovation and the integration of online and offline ecology, not only has the total number of employees in the group and industrial park exceeded 1100, with more than 1500 employees in the entire industry chain, but it has also driven the optimization and upgrading of the industry’s employment structure, and has led to the employment of over 10000 independent jewelry designers, operation and sales personnel, industrial workers, and other positions, effectively proving that digitization is a catalyst for the reconstruction of the employment ecology.